For the past 3 weeks in my Design Layout class we’ve been doing a project on fixing accessibility problems within our school. We were to get into groups of 4 and only Empathize, and define the problem. After this was done we had to share our findings and problem with our class and a few lucky guests. My group picked fixing the labels in the cafeteria.
Now, the cafeteria does have good information, but not a lot of people were able to find this information. This was the big problem for us. So we researched regulations we had to follow with making of the labels, we interviewed the operations manager of the cafeteria, and did surveys and polls of students and staff members of the college. We wanted to know how many people had allergies and to what, what type of dietary needs they had, any accessibility issues, and generally what they wanted to know about their food.
We ended up finding out that quite a few people have allergies, dietary concerns, accessibility issues and really do want to know what is in their food. So at the beginning of this week we had to start individually deciding on how to solve the problem. I decided to go with making a simple system on the packages so it is minimal, and you can still see the food, and easy for people to understand. Also, I’ll be designing an app for your phone so you can plan your meal and get all the information, even the stuff you cannot always put on a label.
This was a project with a short deadline with a lot of work to do. Due to it being so short, I am SO happy to say that I had a great group. Our group made a contract, added an additional day that we would have a meeting, look at work, and see where we were and assigned homework to each other. I was pretty surprised to see that our group got everything done on time and we were there for each other through the whole process without and problems.
In conclusion, I believe this is going to be a great project, with a few hard parts but its nothing I can’t fix. So I would like to leave you with a question, what are things you would like to see on a label or an app?
Lately I have found myself in unfamiliar territory. I find it very refreshing and pretty awesome. Its not the usual poster designs I’ve become accustom to. I’ve been thinking about logos.
There are so many important things about logos. They hold the essence and values of the company within a very (usually) small picture, emblem, word or font. I find that all the design of the logo carries so much meaning for such a small element.
Lately in design and history, you can see that the logo has become very simple. This brings me to very important question “How does so little design, say so much”. I found this website www.creativeblog.com with 3 different articles that I thought were pretty great. Classical music branding finds harmony between traditional and modern, The biggest logo redesigns of 2014 so far, and The definitive guide to logo design: 50 pro tips.
The first one “Classical music branding finds harmony between traditional and modern” shows a beautiful redesign or an older company. The colours are beautiful and the custom font just works so well to create the values of the company.
The second one “The biggest logo redesigns of 2014 so far” caught me off guard. I had no idea that bigger companies had changed their logos already this year. When I saw Black and Deckers new logo I couldn’t believe they got rid of the hexagon and aren’t exactly sticking with there bright orange, it now looks more like an orange-red colour.
The third one “The definitive guide to logo design: 50 pro tips” made me want to send the link to my branding teacher. My favourite tip has to be number three “Keep all your sketches”. It is VERY true what they say there to never throw them out because you can always go back to the first ideas and there always good for something.
From the articles that I read, and from the information I’ve been getting in my Branding class, I’m starting to see how complicated the thought process is, and how much work goes into just one logo. Where usually people don’t pay to much attention to it. But when you go through them all you wont believe what you actually remember and process.
I’d like to leave you with a question to get you all thinking as I have about logo design (and would provide me with some good information). What makes a great logo design? And why?